Here’s an Imperial period Russian cabinet card. I got it for the ornate advertising logo printed on the back of the card. Roughly translated, it says (from the top):

Photographer to the Court

His Imperial Majesty

F. P. Orlov

and the royal King series

received awards and acknowledgements

Yalta

Ekaterininskaya Ulitsa

Telephone Number 107

Negatives Saved

So Mr. Orlov was an award winning court photographer to the Emperor and royal family in Yalta.

God help me if I can read the handwriting on the left side of the verso – it’s not cyrillic as far as I can tell, and appears to be relatively modern (looks like a felt-tip pen).

The young lady’s name, if not in the handwriting, is lost. She could be the daughter of an up-and-coming middle class or industrial elite family, or maybe the child of some old aristocratic family.