Website Editing, and Vickie Lewis Marketing Seminar

Ok – it was overdue for a variety of reasons, so I went in last night and did a major edit of my personal website, the “static” online gallery I have at www.theflyingcamera.com. I trimmed the categories down, got rid of some images that were old/weak, and generally aimed to make the site look and feel more professional. I’m getting ready to launch my portrait business, and pending some research into good site hosting services that will let me customize my page, this will have to do as an online presence. I would love some feedback from my readership as to what you think of the overall look and feel, and the image flow and selection.

Part of what spurred the interest in this overhaul was attending a photography business marketing seminar taught by Vickie Lewis, a Washington DC based photographer who is a certified business coach in addition to being a past president of the regional chapter of the ASMP (American Society of Media Photographers), a Pulitzer Prize winner and currently represented by National Geographic. She teaches small group seminars on the business of photography – how to market yourself as a service, how to sell your artwork. She also teaches technique classes. Her website is: http://www.vickielewis.com if you’d like to read more about this terrific woman and her work. She gave me a lot of fantastic ideas on how to market myself and the work that I do.

As a result, I’ve overhauled my photographic mission statement and my elevator pitch:

The typical portrait photographer produces workmanlike images that function as documentation. My goal is to use my creativity and vision to produce images that go beyond to become iconic representations of your spirit and character. You do not have your portrait taken by me; rather you make your portrait with me. I use antique techniques and processes in a contemporary style to create not mere photographs but tangible art objects you will be proud to display in your home and pass on to future generations.

My new “About the Artist” blurb:

Scott Davis is a Resident Photographer at Washington School of Photography and an Instructor at Glen Echo Photoworks where he teaches antique and historic processes. When not teaching or shooting for private clients, he exhibits his personal projects around the Washington DC area. His publication credits include Metropolitan Home, Metalsmith, Creative Image Maker, Rice Paper and Rangefinder. He counts Stephen John Philips and John Dugdale as mentors and influences.

That sounds like a pretty good set of credentials, doesn’t it? And it has the added benefit of being accurate. It’s something that she told me about how to put these things together in a short bullet point concept. I knew all this stuff about me but I had never put it in a concise, condensed thought so I wasn’t able to articulate it.

And my inspirational quote – the reason I love photography and the reason you should want me as your photographer:

I fell in love with the magic of photography when I made my first darkroom print. My original goal was to just learn enough to use photographs as subject matter for painting and drawing. But when that first print emerged in the developer under the red glow of the safelight, I was hooked and I knew right then the camera would be my companion for the rest of my life.

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