Souvenir Kodak Film, Florence

Souvenir Kodak Film, Florence

This little souvenir shop is in an alleyway just off the Piazza del Duomo in Florence. The shop is sill in business, but I caught it early in the morning before they opened. I felt it was a good metaphor for Kodak- the name is still recognizable and marketable, but it’s rather sleepy, dusty, and to many folks it’s perceived as already shuttered.

Souvenir Kodak Film, Florence
Souvenir Kodak Film, Florence

Of course, I took this with the latest generation of Kodak color film – Ektar 100 – which is perhaps the finest grained, most color-accurate film ever made.

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